What is Google Search Console?
Have you ever wondered how it is possible that after you type in the phrase, “Vegan pizza near me” and miraculously in tenths of a second you are inundated with millions of results? That is possible thanks to the metrics, and actions provided by Google Search Console (GSC). This tool that lets businesses, bloggers, advertisers, and anyone else with a want for metrics, see how people came across their website while searching online. The GSC shows the search terms that were entered when someone saw and clicked on the ad or search result for that website. It allows users to approve of new search phrases, some that are generated by Google, or some that happened organically by people searching new terms. It also allows the users to block or “disallow” certain search terms to lead to the link or ad for the website. Which we will get to in a later section. GSC is the portal in which the end user directly sees the “Googlebot” function and how it decides when and if your site appears in search results.
The GSC will also show the errors that are on your site after Google reviews the site and test the web pages, displaying any error codes to you and how you can fix them, making your site even stronger and more likely to appear higher in search results. It’s also a way for people to make their site more secure, by deciding what is Indexed (which will require its own blog post) by Google and what is not. Another great feature of GSC is that it will show you attempted malicious attacks and keep you updated on the resources available and working appropriately to keep you, your customers, and your livelihood safe from the ever increasing problem of cyber attack. In the following sections, we will review some of the more specific functions available in GSC.
How can GSC Be Utilized?
As I briefly discussed in the last section, GSC has many different uses. One of the ways in which you can use GSC is by reviewing search terms in which your content appeared on the results. You can see if your campaign and targeted keywords triggered the search results or if other search terms “organically” brought your content to the top. By reviewing this list its as simple as copying/pasting to ensure that the search query typed in by the person searching is added to your AdWords campaigns or you can just as easily block the search query. An example of this would be if you are a Pizzeria offering vegan options. If someone searched “Vegan Pizza” then you most certainly would like to appear to that person, and you would add that search to your campaign. On the other hand, if someone searches “Recipe for Vegan Pizza” though you serve vegan pizza, that person is looking to make them in their home, and is no use to you as a restaurant or retail business, so you would block your ad from showing up to that person, removing that from your campaign and saving you money, while more specifically targeting your customer base.
GSC is also a great tool to make sure that your website is even viewable, and not a just a mess of error codes only the person with years of experience would understand and then still you’re unsure what actually went wrong. When Googlebot, the omnipotent crawler that looks up and down your website to index it, reviews your website it checks each page and ensures that it loads properly. If it does not, then GSC has a page dedicated to errors found on your page, be that 404, which is when the web page cannot be found, maybe from a bad URL. To an error in the script of back-end problem resulting in a failed load, or making it impossible to index which can make your hours of work and perfect ad campaign completely useless. Another example removing the cache function so a constantly updated page allows shows the most recent content. The scope and breadth in metrics that GSC gives you is impressive and can be daunting, but with some help from your friendly SEO company, and some work you can be on your way to dominating other websites and ensuring top results in Google’s SERPs.
Money is king when it comes to using GSC. The only reason someone is on the console is to see which pages are gaining traffic, and which are duds. This allows for the user to prune off the pages that don’t generate search traffic, and increase the visibility and ad buy on pages that are flourishing. The GSC gives the user the opportunity to see which product page and landing page works best to ensure a sale, conversion, or click through on your page. Visibility and content are important factors to any web page, and GSC allows you to quickly and easily identify the pages that are working, and increase exposure.
URL/Link Removal from SERPs
One of the more important actions available to you in GSC is the ability to remove links from your site. When you remove links in GSC, you state to Google that you wish that link (or page) be removed from the search results that can pop up, so they are not cached and/or indexed. For example, if you have a landing page with a large image; That page may appear to Google as your URL plus a number. This should not show up in the search results underneath your main page as its own entity, you are creating clutter and wasting further search results to your other pages to which you wish to drive traffic. So by removing that URL, you block Google from allowing that page to show up in results, thus forcing web traffic to your other pages if/when your content is selected for search queries. This is also an important feature if you review your error report and see some links are broken. Nothing will turn a potential customer off more than clicking a link and that page failing to load or reporting back with a 404 error. This tool can be confusing, and many of the features can be intimidating when first looking at the GSC.
Taking Search Data and Implementation
You can be provided with all the information in the world, but it’s useless without knowing how to implement it and without the proper tools to do that. With GSC the tools are easy to understand, easily accessible and best of all, free (for their use at least). With the GSC the implementation of your data, be that organic search results you are adding into the campaign. Old search keywords that are no longer attracting paying customers, but a lot of click traffic. The ability to control all your data and tools in one place is a great asset to have in the E-commerce world. What I have listed above are just a few features that GSC offers. What I have talked about are the easier to understand tools that GSC offers but there are much more. You can have plugins that will look at your site and preview it before you make it live, saving you time and money. You can see what is actually indexed by Google and tweak that information. Without properly understanding how indexing works, you can open yourself up to security vulnerabilities easily exploited by malicious people. You can check AMP, Rich Cards, Robot.txt tester, XML Sitemap fetcher by the crawler, and much more.
Contact Us For Help with Google Search Console & SEO
If any of the last words confused you, you are not alone. SEO sounds easy, and it is in the big picture, and with some tools, it’s incredibly accessible for the layperson. However, for any campaign and business to truly thrive and grow using Google. You need training, and certified professionals dedicated to exploiting GSC and your campaign to the fullest, to reach the most customers and grow your brand. So if you would like to have a free consultation, and learn about what AZMO Marketing can do for your business, go ahead and give us a call or send us an email, and we will help develop the right campaign and strategy for your business.